A clothing company attached to greatness


Creator and Founder



We are

Inside of all us is greatness waiting to get out.

To become an icon you must push yourself beyond your limits

and strive to be greater than yourself every day.

Major Ego Hesterno - Greater than I was yesterday.

I Am Greater Than Myself

Major Ego Sum Me

This is the flagship saying that inspired the Colorado Icon brand. It means always strive to be better than yesterday and push towards progress.

Leadership Without Fear

Ductus Sine Metu

Leadership without fear is for the fearless entrepreneurs building their teams and focused on being a leader no matter the odds.

As I Breathe I Hope

Spiro Spero

A beautiful way of saying that every breath taken is filled with hope and as long as you’re still breathing, there’s still hope.

I Will Either Find a Way or Make One

Aut Viam Inveniam Aut Faciam

A favorite quote… I will either find a way or make is the definition of what it means to pursue something bigger than yourself.

Always Ready

Semper Paratus

No matter what comes your way, no matter how hard things get, no matter how tired you become… An icon is Always Ready.

Second to None

Nulli Secunda

In everything we do we give our best and strive for better. There is no one that can beat me because I am second to none.